- Ornament results in the undue obsolescence of everyday objects.
- Ornament is a sign of degeneracy.
- Loos alludes to the timeless qualities of architecture devoid of ornamentation.
- Focus on uses of space.
- Loos equates ornaments with “savagery”.
- Progress of culture is associated with the deletion of ornament from everyday objects.
- Eliminating wastefulness.
- The urge to ornament one’s self is the baby talk of painting.
- A blank canvas can be more.
- Buildings often composed of pure forms and justified by their economic practicality and utilitarian qualities.
- To not mask the true nature and beauty of materials by useless and indecent ornament.
- The true vocabulary of architecture lies into the materials themselves. The building should remain dumb on the outside and contrast austere facades with lavish interiors.
- “Architecture more than any other art form, is a social art and must rest on the social and cultural base of its time and place” – Samuel Mockbee.
- Establishing the ethos of recycling, reusing and remaking.
- The studio questions what should be built rather than what can be built.
- Everyone both rich and poor deserves good design.
- Rural studio encourages the use of wood as a renewable and readily available material throughout the studio.
- The initial sketch is always an emotion not a concept.